What Is Conservation Framing?
Put simply, Conservation Framing employs
the use of materials that have been proven to protect and maintain art in as close to its original condition as possible.
When should I ask for Conservation Framing?
Value is, at best, a subjective thing. If it's worth framing,
it's worth protecting.
How can I be sure I am getting Conservation Quality?
Let your framer know that
you want Conservation Framing employed on your project. Specifically, request the following:
1.Specify TruGuard UV Protection
Glass. Ultraviolet light rays are one of the most dangerous elements that your artwork can encounter. It will not only cause
your colors to fade to a mere shadow of their former glory, but will cause the materials themselves to begin to break down
right in the frame.
2.Specify Conservation Quality Artboard. Ordinary pulp-based matboard contains acid and lignins
which, over a period of timedamage the artwork they come in contact with. Conservation Quality artboard is free of all acids,
lignins and other impurities found in ordinary "pulp" board. The result is an inert or pH neutral board which will
cause no damage to the artwork it encases as time goes by.
3.Request a careful adherence to proper conservation
techniques for mounting the artwork and sealing your artwork. The framer your patronize should be fully versed in the specifics
of conservation mounting. Be sure to impress upon him or her how much the piece means to you, and demand that proper conservation
standards be upheld. As a rule of thumb, if the item you are framing is an irreplaceable, one-of-a-kind photograph, document
or piece of memorabilia, or if it is an original work of art or a limited edition, it should be framed using conservation
techniques and materials. The cost premium for Conservation Framing is marginal-
and certainly well worth it.
It is important that you entrust your valuable framing projects only to just such a trained professional who cares about
the conservation process, has the experience and the necessary skills and techniques, and who is committed to using high quality
conservation materials throughout your entire project.
Some of life's most precious memories are captured
in the photographs that we take:a childs first birthday, your parents' 50th wedding anniversary party,your daughter's wedding
portrait. Yet, more often than not, we display these memories by simply placing the photo in a frame or sticking them on the
pages of a self-adhesive album.
While this treatment is appropriate for most snapshots, your truly special photos,
especially those with historical merit or those that may be irreplaceable, deserve so much more. That's where your custom
framer can be of assistance.
Special Characteristics of Photography
The very nature of photographs will
dictate how they must be framed. Some photos are printed on papers which do not take well to heat-activated mounting techniques.
Others, especially antique photos, are very sensitive to alkaline-based framing materials and therefore must be mounted and
matted using special non-buffered boards.
All photos should be framed using at least one mat of Conservation Quality
artboard. This will ensure that the photo emulsion does not tough the glass. If it does, temperature and humidity changes
may cause it to stick. This can potentially ruin the image.
Bring Memories To Life.
really bring back the memories and feelings of a special time. Why not add an extra element to your memories by placing a
treasured momento in a shadowbox presentation with the photo?
For instance, aphoto of your son's high school graduation
can be brought to life when paired with his mortarboard and tassel. Or your daughter's dance recital portrait will do a grande
jete when framed with her ballet shoes and a program from the event.
Thes are just a few examples that can help
to enliven your still shots. Ask your custom framer to help you find the special touch that will bring your picture-perfect
memories to life!
The effects of not using proper Conservation Framing- Faded artwork, improper placement
of matting over signature and incorrect mounting techniques.
How To Properly Hang Your Artwork
Care should be
taken to hang the piece in an area where it not become damaged by heat, ultraviolet (UV) light rays or humidity. Hang your
artwork out of the line of direct sunlight. We recommend that you always ask your framer to use Conservation Glass which will
filter out most of the harmful UV light rays. Never hang your valuable artwork over a heat source or in an area that will
be high in humidity (such as a bathroom). Heat and humidty can cause serious damage to your art.
Ther are two basic techniques available for your home: ambient "room" lighting or "spot" lighting. Domestic
lighting is often preferable for the home, because it allows the work of art to blend in with rest of the room. Spotlights,
on the other hand, make a piece "pop" - a nice touch for really speacial pieces. Spot lighting can be dramatic (using
can lighting or light strips that affix to the wall or the frame itself) or subtle (using room lamps strategically placed
to give ample direct light to the piece). When using spotlights, be careful not to create shadows by using strong lights on
a deep frame. Remember to keep your wiring as "invisible" as possible.
The Secret To Attractive Artwork
Display . . . .
Location, Location, Location
Hang your artwork at eye-level of the "average" person
in the room. If you are hanging the art in a room where more time is spent seated than standing, "eye-level" should
Hang smaller, more detailed pieces in small spaces such as hallways and corridors, where impact is less
important than content, and the art can be enjoyed up close and personal. Larger, "atmospheric" pieces require more
room for the viewer to stand back and enjoy - hang these pieces opposite the entrance to a room or at the end of a cooridor.
Unless you are striving for an eclectic "antique shop" look, groupings should look
as though they belong together. Select frame styles that are compatible, and matting styles that will work together and create
a balanced, unified look to the group as a whole.
Spacing is an important element in a grouping. Each picture should
be placed not too far from, nor too close to its neighbor.
The most commonly recommended way to create balance
in a group is to place the entire layout on the floor. This will allow you to get a sense of how the grouping will look on
the wall, allow for adjustments and accurate measurements. Another way is to cut out paper patterns of each framed item and
tape lightly to the wall. A lot easier to re-arrange and better than unnecessary holes being placed in the wall surface.
Another tip is to align the tops or bottoms of the various pictures in the group
Take care to use the proper
hanging hardware for your type of wall and that will bear the weight of the framed piece.
A photo memorial to a special friend and companion complete with his tags and engraved
plate. His memory will last forever.
Framing Done With Pride"